Marketing
Copywriting Basics for Kids Entertainers: Guarantees
In the previous article in this series, I talked about connecting words that you can use to make your copy flow seamlessly. Now we’ll tackle something extremely important in winning customers—guarantees. I think I can speak for all of us when I say that we want minimal to zero risks when making any purchase. We…
Read MoreKEH067: How to Create and Sell Themed Library Shows
How to Create and Sell Themed Library Shows: Tips from a Seasoned Educational Show Performer Thinking of building your own themed library shows? This episode featuring library show expert and author of multiple magic books Jim Kleefeld covers all the basics you need to know: from how to weave a book into a magic routine,…
Read MoreCorporate Sponsorship Part 2: How to Get Big Businesses as Sponsors
Welcome back. Last month you learned how to finance your big show productions by approaching local businesses for sponsorship money. This month, I am going to discuss how to get major dollars from nationwide corporate sponsors.
Read MoreKEH065: From Character Building to Show Creation: Kids Entertainer Tips from David Kaye
From Character Building to Show Creation: Kids Entertainer Tips from David Kaye In this episode, we give you a treat: character building and show creation tips from one of the world’s best-known children’s entertainer and magic convention lecturer, David Kaye. Here he generously shares practical and effective tips on how to create a character that…
Read MoreCopywriting Basics for Kids Entertainers: Joints
In the previous article in this series, I tackled emotion-arousing words that can help you score a booking. Now we’ll go into another batch of words with a different aim—make your website or marketing content read seamlessly. One of the marks of great copy is their effortless flow. Readers don’t want a hodge-podge of disparate…
Read MoreKEH064: How to Charge What You Are Really Worth
How to Charge What You Are Really Worth: Kids Entertainer Tips for Polishing Your Image and Raising Your Fees Want to increase your rate but you’re not sure how you can attract clients and land bookings with a higher fee? In this interview, Andrew Smith shares his business insights to help fellow kids entertainers learn how…
Read MoreCorporate Sponsorship Part 1: How to Get Local Businesses as Sponsors
Last time we talked about how best to handle tentative bookings so you don’t wait forever for a client to confirm and lose out on other shows. This time we’ll delve into something that kids entertainers could tap into especially when they are trying to put up a big show: corporate sponsorship.
Read MoreKEH062: Highway to Success – Understanding the Business Side of Kids Entertainment
Highway to Success: Understanding the Business Side of Kids Entertainment In this podcast episode, Elliott Smith, co-author of Highway to Success: The Entertainer’s Roadmap to Business, shares practical principles and genius tips that can help you better understand and handle the business side of kids entertainment. If you’re ready to take your business to new…
Read MoreCopywriting Basics for Kids Entertainers: Arousers
Last time I talked about words that convey you’re in the business of delivering great results. Now in this new installment of Copywriting Basics for Kids Entertainers, I’ll tackle another set of words that can help you get the results you want from your readers. When aiming for a soft sell (that is, subtly persuading…
Read MoreKEH059: Make Marketing Fun
Make Marketing Fun Tips on Effective, Genius Marketing for Kids Entertainers With this Make Marketing Fun episode, we start our From the Experts series with a bang. And for this series’ first interview, we have marketing master Silly Scott to share with you how to market yourself and your kids entertainment business in a fun,…
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