In the previous article in this series, I tackled emotion-arousing words that can help you score a booking. Now we’ll go into another batch of words with a different aim—make your website or marketing content read seamlessly.
One of the marks of great copy is their effortless flow. Readers don’t want a hodge-podge of disparate chunks of content that seem to have been forced together without regard for coherence or plain aesthetics.
Luckily, it’s easy to avoid this issue with the use of transition or connecting words. These words or phrases help you signal the end of your previous thought and introduce your new one with a nice touch. Of course you can use the usual And, But, and Also, but if you’ve used them more than enough and you want to be a bit more creative, try using the connecting words below to make your content more cohesive.
Let’s take examples from our previous posts and see how we can join them together to make a seamless sales copy.
Want your little guests to have rollicking good fun while you mingle without worrying if the kids are getting bored or rowdy? Get my 2-Hour Supreme Show Package and you can relax and actually enjoy your party.
The children would be glued to their seats as they are treated to a riveting magical performance. The only time they’d probably get up is for food and some awesome games that would get the little ones’ energy channeled effectively. They would also be sure to be delighted when they see colourful balloon creations that they’d be free to take home.
And we don’t stop there.
With my sidekick puppet, Lilo the Dino, I bring humor and gags aplenty so expect a party brimming with sidesplitting laughter.
With just five words (“And we don’t stop there”), we were able to make a smooth transition from one selling point of your party to the next. Imagine if those words weren’t there. Won’t your copy come across as lumpy and even confusing?
So I urge you, use the list above and see what magic you can work in your copy.
Need more copywriting tips? Check out the other articles in this series.