How to Brand Yourself as an Entertainer
Invaluable Tips and Insights for Kids Performers
To achieve any kind of success in kids entertainment – and in fact in any industry – knowing how to brand yourself effectively is as essential as creating an applause-worthy show. Learn how to do just that from this week’s podcast guest, Buster Balloon.
With his blend of brilliant balloon creations and signature comedy and magic, Buster Balloon has been bringing smiles and laughter to kids for 25 years now.
In this episode, he offers insights on being a better kids entertainer by tapping into the real you, investing in a team that will market you and free you to concentrate on what you do best, and improving yourself constantly with professional training. He also delves into the beauty of creating and stocking up on goodwill and shares where he’s currently headed.
In this episode we discuss:
– Creating a character and being genuine (thought-provoking insights here)
– Branding (in Buster Balloon’s words, branding is “one giant show”)
– Hiring or creating a support team for your show and your business (a great lesson)
– The importance of professional training
– Paying it forward: fiscal returns vs. “whuffie” or goodwill returns
– Buster Balloon’s new Kickstarter campaign
Resources mentioned in this episode:
Our sponsors are…
Spectator Party Art: A custom caricatured logo (that’s a cartoon for us non techie types) by Spectator Party Art puts a colourful and exciting version of you – the entertainer – front and centre in your customers mind.
Custom Magic Kits: Customised magic kits branded with your name and photo and website are the perfect way for you to get an extra stream of income from your kids entertaining business.
Add a little bit of inspiration with all that perspiration
In 1986, Julian Mather’s grandmother gave him a book of handwritten quotes and proverbs and ideas to help guide his life’s compass. Each week on the podcast Julian opens up this book and shares one of them with us….
Now it’s your turn!
What did you think of this episode? Please share your comments below. Thanks for listening.