Julian Mather
Copywriting Basics for Kids Entertainers: Joints
In the previous article in this series, I tackled emotion-arousing words that can help you score a booking. Now we’ll go into another batch of words with a different aim—make your website or marketing content read seamlessly. One of the marks of great copy is their effortless flow. Readers don’t want a hodge-podge of disparate…
Read MoreThe #1 Way We Know to Create a Successful Show
Is there gold right under your nose? There probably is and you just can’t see it. Here is a simple exercise we are going to do. It’s simple but it’s probably one of the hardest things we’ll ever do. First, we have to honestly, hands on our heart, say that we have accepted a particular…
Read MoreCopywriting Basics for Kids Entertainers: Arousers
Last time I talked about words that convey you’re in the business of delivering great results. Now in this new installment of Copywriting Basics for Kids Entertainers, I’ll tackle another set of words that can help you get the results you want from your readers. When aiming for a soft sell (that is, subtly persuading…
Read MoreHow to Deal with Older Kids Set on Disrupting Your Show
I talk to older kids before every show. I didn’t use to. I used to roll into a birthday party full of 10-year-olds and try to immediately befriend them. I would be high-fiving them, joking, talking conspiratorially about how we could trick the adults. My thinking was I would bond with them and then we…
Read MoreBackdrops for the Traveling Performer
Want to learn how to make good portable backdrops for the school stage? Check out this tutorial made and written by Obediah Thomas: The video above is mostly for general inspiration, made exclusively for the Kids Entertainer Podcast audience. Here you will get the basic idea on how to make backdrops. If you need more details about working…
Read MoreCopywriting Basics for Kids Entertainers: Result Getters
In my previous post, I discussed what effective calls to action you can use and how to use them to get maximum results. In this latest installment of Copywriting Basics for Kids Entertainers, I’ll go into another batch of words that you need to incorporate in your website or marketing copy so you can score…
Read MoreFinding Your Stage Name: A Kids Entertainer’s Dilemma
“I’m starting out in children’s entertaining and I need to work out what my stage name or performing name is going to be. Please help.” This question comes up in forums and groups all the time. I asked myself this question over and over again. The result: Julian and His Big RED Box of Magic.…
Read MoreReaching the Hard-to-Reach Children
Ever struggled working with kids who are extremely shy or who just don’t pay attention? Most probably you have, and if you haven’t yet, it’s almost a certainty you will. That’s why this article by Samuel Boey may prove helpful. Samuel is a speech pathologist/children’s entertainer who has a flair for connecting with children who…
Read MoreCopywriting Basics for Kids Entertainers: Calls to Action
In my previous post, I listed words that can help you convince your readers that you’re the best entertainer for their event. Now we’ll go into words that can move your potential clients to action. Whether you’re writing content for your website, copy for your promotional leaflet or poster, or an email/newsletter for your mailing…
Read MorePoor Behaviour and What to Do About It
First off, let me direct you to Seriously Silly by David Kaye. This book has the definitive directory on what to do if you get a behaviour problem during a show. To be honest, I rarely have to use it. (And by the way, I haven’t looked at it while making this lesson. I don’t…
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