The Repeat Client

The Repeat Client: Tips on How to Score More Bookings with Your Previous Clients

In my previous article, I shared three tips on how to keep your clients from delaying your show. Now we’ll go into something that is every professional’s concern: keeping the business of good clients. A little while ago, I was speaking with someone who wanted some tips on how to drum up his new business.…

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Copywriting Basics for Kids Entertainers: The Very Best

The Very Best: Copywriting Basics for Kids Entertainers

Last time we talked about what power-packed words you can use in your website or marketing copy to make it stellar. Now we’ll go into a different set of words with a distinct purpose—convince your readers to pick you over your competition. When choosing among different options, we always look for the best value for…

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The Battle Over Costumed Characters: What This Means for Kids Entertainers

The Battle Over Costumed Characters: What This Means for Kids Entertainers

In late March, three entertainment industry giants filed a lawsuit against a company that provides costumed characters for parties and events. Disney, Marvel, and Lucasfilm Entertainment Company accused Characters for Hire of using their copyrighted characters, like Mickey Mouse, Disney princesses, Spider-Man, and Darth Vader, without permission. The news sparked quite a discussion in our…

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Why Educational Magic Is Perfect for the 21st-Century Classroom and Entertainer

Educational Magic for Kids Entertainers

I remember being inspired by a quote that said, “Teaching children is an accomplishment; getting children excited about learning is an achievement.” In today’s information-rich and social media-crazy world, it is easy to understand why for some children learning at school is just not that interesting. Playing games online or watching funny cat videos seems…

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What Is SEO and How Can It Help You Get More Bookings?

What Is SEO and How Can It Help You Get More Bookings

The goal of every children’s entertainer is to have a full diary. But without a steady stream of enquiries, this isn’t always an easy task. Your website is one of the best tools you have to generate new enquiries. But there’s just one problem—people need to be able to find you online! You could always…

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Handling Delays: 3 Tips on How to Stay on Schedule

Handling Delays: 3 Tips on How to Stay on Schedule

In my previous post, I shared practical and totally doable steps that you can take to get media exposure. Here we’ll delve into something that’s part of every children and family performer’s life: delays. Has this ever happened to you? You leave your home early to get to your show taking weather, construction, and traffic…

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Save Money and Lift Your Image by Making Your Own Hats

Save Money and Lift Your Image by Making Your Own Hats

This one is a terrific idea. If you’re a kids entertainer who loves to make things with your own hands and put your creativity to use, you would especially love this brilliant do-it-yourself project that will save you some good cash. With a little online research, a quick download from the Internet, and some materials…

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Copywriting Basics for Kids Entertainers: Power Boosters

Copywriting Basics for Kids Entertainers: Power Boosters

Last time we listed attention-grabbing words that you can use when writing content for your website, email, or marketing materials. This time, we’ll tackle words that add oomph to your copy. When writing any kind of content, the last thing you want to sound like is bland and boring. Luckily with just the right amount…

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How to Create a Kids Show Faster

How to Create a Kids Show Faster

Let’s talk about getting YOUR show together. I had an epiphany and it’s this: magicians, just like children, need boundaries. What I mean is that just like when you impose boundaries upon children, when you tell them what they can and cannot do, they will kick and scream in protest. But later in life as…

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How to Control Your Nerves: Part 1

How to Control Your Nerves Part 1: Tips for Kids Entertainers

We’ve all been there. Minutes before you step in front of your audience, you start feeling it—the butterflies in your stomach. Sweat begins forming on your forehead, your hands tremble, and you start thinking, “What have I gotten myself into?” or “I’m not ready for this!” or “What if something goes wrong?” I’ve battled with…

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