Congratulations! You’ve got an event coming up, and it's time to promote it.
Everything’s in place and you've got a pretty good idea of what you will do. But you're still having trouble – few people are buying tickets for your show!
It’s not your fault, but maybe your event page isn't doing its job.
Your event page should reflect what your show actually has to offer and why it should be a must-see. Low sales could be the result of unemotional copy, or maybe you haven’t given your audience enough of a reason to buy tickets.
Whatever the problem may be, never lose hope. There is always a silver lining to every cloud, and maybe this time, these five tips will bring your event page and prospects a burst of warm sunshine!
1. Make the copy emotive
When writing an event description, make it sound like a good time. It's the best way to get people interested in your show.
Emotive language evokes emotion. Using this will capture the heart of your audience. It will also tell them what they can expect from your event.
Let's say you're hosting a comedy show; instead of saying, "Come see some stand-up comedians," write something like, "Have a good laugh with your family and friends."
Or instead of saying, "Join us for our upcoming musical performance," try something like: "You don't want to miss this," or "Grab your tickets now before they sell out!"
Using emotive words sounds like you’re actually talking to your clients. It helps you sound warm, inviting, and trustworthy. If you want to learn more about how to engage your audience, listen to the BAC Audience Engagement podcast episode today.
2. Tell a story
3. Use the APAS method
When it comes to writing an excellent event page, an excellent story might be the key to keeping them engaged and interested.
People love stories, and a relevant share on your page might do the trick. You can use funny and relatable anecdotes, personal experiences, or even trivia. If you experience writer’s block, you can always count on researching great stories you can modify and use.
Of course, don’t forget to make the story fun to read! You can add some humor, a touch of drama, or even movie references. To add more twists, write around an exciting and concise plotline. These elements make the story memorable and leave readers hoping for more.
To help you remember the essential steps to creating a great event page, we've created a simple mnemonic called APAS. APAS means Attention, Problem, Agitate, and Solution.
That's right! You have learned your first primary psychological concept of marketing. Yay!
Let's break it down:
- Attention: What is the problem?
- Problem: How does it affect your audience?
- Agitate: How does it make your audience feel?
- Solution: What can they do about it?
This technique is a simple but effective way to approach any marketing campaign. It will help you understand what people want and give them the tools they need to solve their problems.
The most important thing to remember is that people buy from businesses that care about them. If you want customers to trust you, give them something they can hold on to.
Interested in learning more about marketing techniques? Click here to listen to the BAC marketing podcast.
4. Have catchy CTAs and Buttons.
CTAs are specific actions you want your audience to do after learning about your service. And as you write your CTA, don't forget it's not just about clicking a link or a button but also about completely fulfilling the action for you.
But how are you going to do it? Here are a few things to keep in mind when writing ultra-specific and converting CTAs.
- Use an action verb in the headline of your CTA section.
- Keep the headline short and sweet (fewer than 50 characters), so it fits on mobile and social media feeds.
- Ensure the CTA button is big and visible enough so visitors will not get lost searching for it.
- Use a contrasting color from your background to make the button pop.
- Use whatever design elements you want on the button as long as it stands out and makes people want to click!
5. Test everything.
Before launching your event page, test it with real people.
Ask friends or family members to view your page and give feedback on what works and what doesn't. Pay attention to the questions they ask and how they react when they see certain things on the page.
If they don't understand something or if they seem confused by something else, then it's probably a good idea to change those elements. Take note of them and apply these suggestions and changes before launching your page.
Make the world a better place with engaging and time-saving pages.
An attractive and converting event page will draw interest and ensure that you get sales. If people have a good experience on your event page, then hopefully, they will tag along the next time you hold an event.
We hope these tips will help you make your next event page or landing page as beautiful and effective as possible.
Do you want to learn more about creating converting pages, websites, and emails?
Well, you can get lifetime access to all our courses about those topics and more when you join KEA Club today.