How to Have a Kid-Friendly Look That Appeals to Young Mums

In this podcast episode, we take a fresh look at the main target market for many kids entertainers: modern young mothers who need modern children’s entertainment. Looking at this through the eyes and experience of Regina Martinez, a young mum, a graphic designer, and a fulltime professional children’s entertainer, we gain insight into how to attain a kid-friendly look that appeals to today’s bookers—and just how worthy it is of our time to build and market our brand with the perfect colors, captivating images and a quality website.

In this episode we discuss:

Regina’s story: how she got into kids entertaining and graphic design

How her background in design helped her create and market the right image that appeals to her target market: young mums

What color palette has worked for Regina in building a brand and image that mums and kids love

Regina’s ingenious transparent business card

How using quality photos and the right colors made a tremendous difference to Regina’s kids entertaining business

Common problems of kids entertainer websites

The importance of having a mobile-responsive website

How Regina has advanced her career and business while being a young mother

Her experience on entertaining kids and families while pregnant

The benefits of joining competitions in kids entertainer conventions

How the Kids Entertainer Podcast and the Kids Entertainer Academy helped Regina take her career to the next level and expand her business

 

Resources mentioned in this episode:

Regina’s Silly Sparkles website

Regina’s email – sillysparklesclown@gmail.com

Magician Business Podcast Ep 19: Why Magicians Need A Professional Photographer

Kids Entertainer Academy

Kids Entertainers Facebook group

Kids Entertainer Podcast

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