Client Relationship
KEH078: How to Be Likable and Win Clients with Relationship Marketing
How to Be Likable and Win Clients with Relationship Marketing: Tips for Kids Entertainers Eric Knaus, aka the Great Zucchini, is one of those people who have an intuitive marketing sense. Instead of spending dollars to promote his brand, he relies on something that’s low-cost but astoundingly effective: relationship marketing. Listen to our interview with…
Read MoreKEH075: Educational Significance and Magic Workshops: Kids Entertainer Tips for Increasing Your Bottom Line
Educational Significance and Magic Workshops: Kids Entertainer Tips for Increasing Your Bottom Line How is an educational show different from an educationally significant show? Professional kids entertainer and educator Tommy Johns discusses their difference in this podcast and also gives clever, useful tips on creating, offering, and selling magic workshops. There’s a wealth of information…
Read MoreCreate the Most Amazing Thank You Note Ever That Your Clients Will Keep
In our previous post, Mark and I talked about four things that help make school assembly shows a resounding success. Here in the last installment of our series for Kids Entertainer Hub, we aim to leave you with something that’s often overlooked but truly valuable in terms of forging client relationship (and making you stick…
Read MoreUnderstanding the Magician’s Role at a Restaurant
In part 1 of the Restaurant Gigs for Kids Entertainers series, long-time restaurant manager Andrew Cox gave tips on how to get hired as a strolling performer at restaurants and hotels. Here in part 2, he shares more about the restaurant setting and the magician’s role in it, as well as advice on how to…
Read MoreThe Magic Behind the Magic Part 1: A Driver’s Seat View of What It Takes to Run a Successful Kids Entertainer Business
Do you follow blogs for kids entertainers? If yes, here’s something I hope you’d love: a blog in video form–suavely called a vlog–that I started, and it’s particularly made for magicians. Called The Magic Behind the Magic, this weekly vlog “looks at what full-time magicians do when they are not performing magic”–and that is running…
Read MoreKEH062: Highway to Success – Understanding the Business Side of Kids Entertainment
Highway to Success: Understanding the Business Side of Kids Entertainment In this podcast episode, Elliott Smith, co-author of Highway to Success: The Entertainer’s Roadmap to Business, shares practical principles and genius tips that can help you better understand and handle the business side of kids entertainment. If you’re ready to take your business to new…
Read MoreWaiting for the Call
Last time we talked about how to negotiate for higher fees. This time we’ll talk about handling tentative bookings in a way that is fair to you, to your prospective client, and to other clients looking to book the same schedule. Last December, I finished a show at a convention centre where an assortment of…
Read MoreThe Repeat Client
In my previous article, I shared three tips on how to keep your clients from delaying your show. Now we’ll go into something that is every professional’s concern: keeping the business of good clients. A little while ago, I was speaking with someone who wanted some tips on how to drum up his new business.…
Read MoreHandling Delays: 3 Tips on How to Stay on Schedule
In my previous post, I shared practical and totally doable steps that you can take to get media exposure. Here we’ll delve into something that’s part of every children and family performer’s life: delays. Has this ever happened to you? You leave your home early to get to your show taking weather, construction, and traffic…
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