How This Telephone Technique Can Increase Your Bookings
In this podcast Colette Kelly shares how she doubled her bookings by varying what she was saying on the telephone. Colette has developed a telephone script for kids entertainers that you can download for free below.
Colette shares, evidence based, tips and techniques that move our bookers from an analytical “how much do you charge” to a warm and fluffy emotive “oh my child is going to have a wonderful time with you”
It doesn’t matter what type of kids entertainer you are, part of the booking process will mean speaking with a client on the phone to explain what you do and how you do it. This first episode of the Kids Entertainer Podcast shines a spotlight on the psychology of the phone call, what to say and when to say it and what message you can leave on your answer phone that will have bookers rushing to your website.
Colette ran an entertainment agency called Best Entertainment in South Africa where she spent her days on the phone. She now runs Magic 4 Children in the UK where Colette speaks with 10 to 20 people a day about kids entertainment and she tests out different strategies all the time to see what works best.
Colette shares crucial information about appealing to your customers emotions and what benefits you can offer them and how to do that.
She share what she has learned from her customers. Having an opportunity to qualify what they were looking for and if what she offers fits their need has been invaluable. Furthermore being able to ‘educate’ the customer about what she does has made a huge difference to the performances themselves. “Good business always leads to more good business.”
Colette has kindly agreed to share her ‘sales script’, voice mail message and what she says when leaving a message on a customer’s phone. This is a working document that guides you step by step to construct your own telephone script that will get your more bookings.
In this episode you will learn:
How to answer the phone
When to (and more importantly, when NOT) answer the phone
How to deal with the customer that “Just want to know how much you charge”
How to appeal to your customer’s emotions and imagination
How to write your own telephone script that sells you in terms of benefits to you customer.
Colette’s website where she works as a children’s entertainer in Cheshire England
Our Sponsors – please support the sponsors who make this podcast possible.
Be sure to mention you heard about them on the Kids Entertainer Podcast
Our sponsors are…
Practical Magic – First class international mail order service for kids magic props, videos, dvd’s books and more.
sillyfarm.com is the largest supplier of face and body art supplies in the USA.
Now it’s your turn!
What did you think of this episode? Please share your comments below. If you have any questions ask them below and Colette will personally answer you.
Thanks for listening.