Marketing

The Magic Behind the Magic Part 1: A Driver’s Seat View of What It Takes to Run a Successful Kids Entertainer Business

The Magic Behind the Magic Part 1: A Driver's Seat View of What It Takes to Run a Successful Kids Entertainer Business

Do you follow blogs for kids entertainers? If yes, here’s something I hope you’d love: a blog in video form–suavely called a vlog–that I started, and it’s particularly made for magicians. Called The Magic Behind the Magic, this weekly vlog “looks at what full-time magicians do when they are not performing magic”–and that is running…

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Copywriting Basics for Kids Entertainers: Guarantees

Copywriting Basics for Kids Entertainers: Guarantees

In the previous article in this series, I talked about connecting words that you can use to make your copy flow seamlessly. Now we’ll tackle something extremely important in winning customers—guarantees. I think I can speak for all of us when I say that we want minimal to zero risks when making any purchase. We…

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KEH067: How to Create and Sell Themed Library Shows

Kids Entertainer Jim Kleefeld on How to Create and Sell Themed Library Shows

How to Create and Sell Themed Library Shows: Tips from a Seasoned Educational Show Performer Thinking of building your own themed library shows? This episode featuring library show expert and author of multiple magic books Jim Kleefeld covers all the basics you need to know: from how to weave a book into a magic routine,…

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Copywriting Basics for Kids Entertainers: Joints

Copywriting Basics for Kids Entertainers: Joints

In the previous article in this series, I tackled emotion-arousing words that can help you score a booking. Now we’ll go into another batch of words with a different aim—make your website or marketing content read seamlessly. One of the marks of great copy is their effortless flow. Readers don’t want a hodge-podge of disparate…

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KEH064: How to Charge What You Are Really Worth

KEH064 Andrew Smith: How to Charge What You Are Worth

How to Charge What You Are Really Worth: Kids Entertainer Tips for Polishing Your Image and Raising Your Fees Want to increase your rate but you’re not sure how you can attract clients and land bookings with a higher fee? In this interview, Andrew Smith shares his business insights to help fellow kids entertainers learn how…

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