Previously in the Restaurant Gigs for Kids Entertainers series, restaurant manager Andrew Cox shared what magicians and roaming performers need to know about the restaurant and hotel setting and what is expected of them. Here in part 3, Andrew is back to discuss in more specific details the value that entertainers add to the dining experience.[Read more...]
Better Shows, Quieter Kids, Happier Parents:
New Methods from Zivi KiviZivi Kivi is back on the Kids Entertainer Podcast and in this episode he offers smart, easy-to-do marketing strategies that will help you get better—and more—shows while keeping the kids quiet and cooperative. Zivi has road-tested these techniques in his own shows, so you know they truly and effectively work.
Be sure to download the thank you note template and the extended notes so you don’t need to pause and write down Zivi’s awesome tips. All you’ve got to do is listen and enjoy the episode.
How to Be Likable and Win Clients with Relationship Marketing:
Tips for Kids EntertainersEric Knaus, aka the Great Zucchini, is one of those people who have an intuitive marketing sense. Instead of spending dollars to promote his brand, he relies on something that’s low-cost but astoundingly effective: relationship marketing.
Listen to our interview with him and learn how he does this type of marketing, as well as how to gain easy name recall, maintain controlled chaos, and build rapport with your clients from the first phone call.[Read more...]
Educational Significance and Magic Workshops:
Kids Entertainer Tips for Increasing Your Bottom LineHow is an educational show different from an educationally significant show? Professional kids entertainer and educator Tommy Johns discusses their difference in this podcast and also gives clever, useful tips on creating, offering, and selling magic workshops.
There’s a wealth of information in this interview so be sure to download the extended notes to have a copy of the points Tommy enumerates and talks about in this episode.[Read more...]
In our previous post, Mark and I talked about four things that help make school assembly shows a resounding success. Here in the last installment of our series for Kids Entertainer Hub, we aim to leave you with something that’s often overlooked but truly valuable in terms of forging client relationship (and making you stick in their mind): the thank you note.[Read more...]
In part 1 of the Restaurant Gigs for Kids Entertainers series, long-time restaurant manager Andrew Cox gave tips on how to get hired as a strolling performer at restaurants and hotels. Here in part 2, he shares more about the restaurant setting and the magician’s role in it, as well as advice on how to get a smooth working experience. See his answers below.
Do you follow blogs for kids entertainers? If yes, here's something I hope you'd love: a blog in video form--suavely called a vlog--that I started, and it's particularly made for magicians.
Called The Magic Behind the Magic, this weekly vlog "looks at what full-time magicians do when they are not performing magic"--and that is running the business side of magic.
To kick off the series, I share with you the first two videos I made.
Highway to Success: Understanding the Business Side of Kids EntertainmentIn this podcast episode, Elliott Smith, co-author of Highway to Success: The Entertainer’s Roadmap to Business, shares practical principles and genius tips that can help you better understand and handle the business side of kids entertainment.
If you’re ready to take your business to new heights, go hit that play button right now.[Read more...]
Last time we talked about how to negotiate for higher fees. This time we'll talk about handling tentative bookings in a way that is fair to you, to your prospective client, and to other clients looking to book the same schedule.
Last December, I finished a show at a convention centre where an assortment of different companies held their Christmas parties. As I was packing up, I was approached by a fellow entertainer, a guitar player who had just finished with his set prior to my arrival. He greeted me and told me he had read Highway to Success and had enjoyed it very much. He was hoping I could give him a bit of advice.
His question was simple: What do you do when prospective clients don’t get back to you to confirm bookings? I immediately identified with his problem. We have all had situations where a prospect says they are interested in getting booking information and wants to reserve a tentative date, only to never be heard from again. His problem was costly to him as he would lose out on potential shows because he was holding a tentative booking for a phantom client.[Read more...]
In my previous article, I shared three tips on how to keep your clients from delaying your show. Now we’ll go into something that is every professional’s concern: keeping the business of good clients.
A little while ago, I was speaking with someone who wanted some tips on how to drum up his new business. He told me how frantic he was about getting new clients so he could turn a profit that month. I asked him what strategies he was using and the results he was getting. I then asked him about his existing client base. “What about it?” he asked.
I was stunned. Here was a talented performer going on about needing new clients while ignoring his old ones. It had never occurred to him that he could go back to the well more than once. He had forgotten one of the staples of business relationships—the repeat client.[Read more...]