KEH 024: Breaking Into the Kids Entertaining Market

KEH024 Hanson Family Title Graphic

Breaking Into the Kids Entertaining Market

The Hanson Family’s Story of Persistence, Planning and a Vision for Their Future

Having world records for juggling and unicycling proved of little value in breaking into the kids entertainment market compared to learning basic comedy, kids psychology and good marketing techniques.

Join the Hanson Family Circus Troupe as they discuss highs and lows, insights and revelations that come from taking on the Library Show market.

In this episode we discuss:

– Who is the Hanson family troupe

– How the family got into juggling, unicycling, and breaking world records

– How understanding the psychology of children helped build their confidence as performers and made their act better

– How they found the right audience in library shows

– What learnings they picked from David Kaye’s Seriously Silly book (e.g., the Look, Don’t See technique) and Julian’s Build Your Magic Show course

– The difference between being a show-off and being an entertainer

– What triggered them to study kid psychology

– How scripting your show can make you more bookable

– How they find gigs and market themselves, particularly to librarians (hint: word-of-mouth works wonderfully)

– How audiences love a family act

– The elements that gets clients clicking through your website and booking you

– How to get client video testimonials that help build massive credibility

 

Who is the Hanson Family:

Mark and Christa Hanson Press Shot

Mark: Taught himself to juggle at 16. Set two Guinness World Records for three-ball speed juggling at the age of 58.

Christa Faye (The Mom): Set a Guinness World Record by creating the world’s largest paper snowflake at 14 feet 6 inches (4.42 meters) across. She passed her level one unicycle test when she was 7 months pregnant with child number 5!

The Hanson Family Kids Hero GraphicChrista Berit (21-Year-Old Daughter): Taught herself to unicycle at age 7. Became a North American Unicycle champion at age 8. Can skip rope on a five-foot giraffe unicycle and is building up to skip rope on a seven-foot unicycle.

The Four Other Hanson Kids: Anna (19), Matthew (17), Luke (15) and Caleb (12) have twice performed a pregame and halftime juggling and unicycle show with their dad and sister Christa Berit for the world famous Harlem Globetrotters basketball team. The Hanson family has been invited to perform again for the Globetrotters in 2016.

 

Resources mentioned in this episode:

HansonShows.com

Seriously Silly by David Kaye

Build Your Magic Show

Mark’s Speed Juggling Record

Christa’s Snowflake Record

Hanson Family Globetrotter Pre-Game Show

Hanson Family Globetrotter Half-Time Show

 

Our sponsors are…

Matthew Spraggins logo for entertainers "Spectator Party Art"

Spectator Party Art: A custom caricatured logo (that’s a cartoon for us non techie types) by Spectator Party Art puts a colourful and exciting version of you – the entertainer – front and centre in your customers mind.

 

 

Custom Magic Kids Logo

Custom Magic Kits: Customised magic kits branded with your name and photo and website are the perfect way for you to get an extra stream of income from your kids entertaining business.

 

Add a little bit of inspiration with all that perspiration

In 1986, Julian Mather’s grandmother gave him a book of handwritten quotes and proverbs and ideas to help guide his life’s compass. Each week on the podcast Julian opens up this book and shares one of them with us….

Being Happy Never Goes Out Of Style Inspiratonal Quote Graphic

 

KEH iTunes Ratings and Reviews

 

Now it’s your turn!
What did you think of this episode? Please share your comments below. Thanks for listening.

 

  • I could see how libraries would love a family show, and the Hansons also seem to embody the “overdeliver” concept, which is great!

    How did they discover the BYMS course and Silly Billy’s books?

    While they have a Facebook page, they don’t update it that often (actually, it seems like they save things up and then do a lot of updates at the same time) and they don’t have any other social media presence that I see. They don’t even link to the Facebook page from their site. Do they think it’s not necessary, not worth the effort, just so many hours in a day, etc.?

    Is there a reason they do a lot of updates at once from a strategy perspective, as opposed to spacing them out and being active more often?

    • Hi Bartholomew,

      Thanks for looking at our site and taking time to comment.

      I (Mark) discovered the Build Your Magic Business course after following Julian on his magic school YouTube channel.

      I can’t remember exactly when or how I stumbled across the Seriously Silly book. I’ve been encouraged to buy any book or video created by professional entertainers revealing the secrets of entertaining success.

      I (Christa Faye) confess to having a poor to non-existent presence on the social media networks. We didn’t put up our page until later in the library season and since we would performed multiple shows per day, my daughter would upload several shows at once.

      Since our audience are children too young to be on Facebook I have struggled with the time it takes to keep up with FB and whether anyone even checks it out. There is no secret strategy to posting all at once, just circumstances.

      I need to find out what the FB strategy should be for library shows. What strategy would you recommend?

      • Thanks for the reply.

        If I had a strategy that worked, I would gladly share it. Facebook keeps changing things so that even once you find something that works it seems to only work for a period of time and then goes away. which has frustrated many users, a lot of whom have decided that it’s not worth the effort.

        While your audience is too young to be on Facebook, your bookers, or the parents of your audience are not and you might try engaging with them with short videos to go along with the photos you currently post.

        Right now, other than paying to get your posts seen, the one thing you can ask fans to do if they like your page is to go the the “Following” drop down (just to the right of “Liked”) and select “See First” as opposed to “Default” and they should then see when you post. Sorry if you already know this, but leaving it at the “Default” setting means you are at the mercy of Facebook, and only a small percentage of people that have liked your page will actually see any given post.

        I am bad at this myself, but the one thing that seems to be a constant for any form of social media is that consistent and responsive helps. More is better, but if you know you can only post every so often, it would be better to make it the same time each week or month and then make sure you respond to people that actually comment. It might not seem like it’s a lot of effort on someone’s part to make a comment, but if they don’t get positive reinforcement that their comment was read and appreciated, they likely won’t comment again (at least, not until you achieve megastardom status).

        • Hi Bart,

          Just a quick thank you for the setting on Facebook. I have gone and changed it on our page… It crash how often things are chaining on these platforms. Luckily we have you to keep us up to date!

      • First things first with social media marketing. Have a plan. If you don’t know what or why you’re posting you’re in the same spot you’re in now and that’s not relevant.

        So many entertainers post photos of their last show or an empty theater and say “What a great show” or “Can’t wait to start the show.” Does that work?

        Nope!

        No one cares about you doing another show. It’s your job to do shows. When entertainers post stuff like that it’s comes off as boring an unoriginal.

        The kinds of things you should post are not a cookie cutter post and there is certainly no on true answer.

        However, when you can find what your audience responds to (comments, shares) and do more of that you’ll have a better social campaign.

        So where do you start and what do you share?

        First let’s think about why people are on Facebook. Who are they and why are they there? They’re there to connect with friends. They want to see funny pictures, articles and see what the world is up to. So if you post funny images or inspirational quotes or a link to an infographic that shows them 10 free family fun adventures they’d be interested.

        See the difference?

        Instead of “me, me, me” social posts it’s “you might find this entertaining.”

        You’re essentially building a relationship with them instead of them rolling their eyes at your latest “can’t wait to start the show” picture.

        As for keeping up with social media, just get a free Buffer account. Set up the dates and times you want your social media messages to be shared and que them up and your posts will be scheduled and shared automatically. You can now be on the stage, in the car or sleeping and have your messages shared.

        The key is to still engage with those who comment your posts. Just scheduling and forgetting won’t work.

        Hope that helps.

        Josh London